I received this information from Daniel Horowitz of MyHeritage today:
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As you know, we love to save at least one big announcement for the end of the year, and 2025 is no exception. Meet MyHeritage DNA Traits, a fascinating new product that reveals how your genetics may influence characteristics such as food preferences, sleep habits, personality tendencies, fitness traits, and cognitive patterns. MyHeritage DNA Traits includes 40 personalized reports that are beautifully designed, easy to understand, and backed by scientific research.
Check out the launch video to discover what MyHeritage DNA Traits could reveal, and please spread the word far and wide! Feel free to use the graphic below, and read on for more details.
The 40 reports are organized into five categories: Personality, Nutrition, Fitness, Lifestyle, and Cognition. They are available to anyone with DNA results on MyHeritage, including those who uploaded their DNA files in the past, and no new test is required.
Traits is available for an affordable introductory price of $19 (one-time fee). In addition, we already have 15 new Trait reports planned, and a Traits subscription is available to unlock new reports as they are released, for all DNA kits that you manage. For a limited time, the Traits subscription is FREE for the first 12 months, which is especially valuable for anyone who manages multiple kits.
Read the full announcement and see sample reports in the blog post.
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Disclosure: I receive a complimentary Complete subscription to MyHeritage, and have received other material considerations in past years. I uploaded my autosomal DNA raw data to their DNA product. This does not affect my objective analysis of MyHeritage products. I am a paid subscriber to Family Tree Webinars and love it.
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